Marketing is the most significant element of a business plan. It engages the customers, drives them to your shop, improves brand recognition, and boost sales.
No doubt, the customers’ habits change so does the marketing tactics! But, as long as you keep a thumb on the pulse of emerging marketing trends, and are open to change, your business won’t lag!
Here are the five most important marketing trends that can boost your business-
Technology Marketing Trends
Technology is ever-changing! When it comes to marketing, there are many ways to use technology to your advantage. The two popular ways are:
From increasing foot traffic to satisfy the customers, digital signage solutions are doing wonders. Over the last decade, this method of advertising and communication has gained serious traction. With the advancement in technology, this technique continues to skyrocket!
By employing this form of marketing trend, businesses can deliver messages when and where they would have the most impact. Since everyone has a smartphone today; customers can easily interact with digital signage. They can access the information they seek. Further, better customer experience enhances the brand image.
Artificial Intelligence (AI)
In general, AI is a subset of computer science which teaches the machine to do things that require intelligence, if done by a human. So, when tasks like reasoning, problem-solving, talking, etc. are done by computer, it is called AI.
This method helps to improve and expand the ability to interact with your customers. AI is extremely helpful to collect and analyze data and make data-driven decisions.
Influencer Marketing Trends
Influencer marketing plays a significant role in all types of marketing, such as social media, blogs, videos, ads, etc. However, businesses are limited to major celebrities today. There are micro-influencers in the social media world that can play a distinct role in converting leads and boosting brand awareness. They help the companies to target a specific audience.
Content Marketing Trends
Regardless of the type of business, a variety of industries invest in the resources that produce unique content. However, make sure to use the content that resonates most with the persona of your target audience.
Further, video content marketing isn’t a new idea, but its popularity and effectiveness have skyrocketed in recent years. It is quite accessible and easy to incorporate into your marketing efforts. All you need is a smartphone and editing software. And you are ready to go!
Privacy Marketing Trends
Today, most of the businesses, including government agencies and lemonade stand, operate using data. Whether it is an email address, smartphone location, or credit card information, it is your responsibility to take care of this precious data.
Whenever the data breaches happen, all the information is siphoned into the wrong hands, resulting in exploited customers and untrustworthy business. Therefore, as an effort by the EU, GDRP act (General Data Protection Act) was enacted. Under this act, the organizations must collect the data legally and ensure to protect it.
Voice Share Marketing Trends
The company website is another marketing tool for businesses. However, it must be search engine optimized and compatible with voice-search technology. The reason is, smart speakers such as Google home have increased the number of customers using the voice search option.
Suppose a customer asks smart device a question like, “Where is the nearest coffee shop?” you want your website to pop up. For this, your website requires to use the right keywords. When you optimize for the specific types of customer behaviors, your business becomes more discoverable online.
These are only a few marketing tactics to consider. However, if your current marketing campaign doesn’t align with these trends, you don’t need to fret! Slowly apply the changes while making sure that all the activities are legal and compliant.