Technology

 Website Push And Mobile App Notifications

Push notifications and mobile app notifications are the two platform platforms to engage the customers. They are exclusive user engagement channels that boost your marketing strategies.

Before you dive into using any of these methods, it is important to understand the specific applications and differences between the two. Let us get started-

Website Push Notifications
In simple words, web push notifications are the clickable messages sent by different websites to their subscriber browsers. It is a new marketing strategy to engage site visitors without even knowing their email or contact details. 

How It Works:
At the first step, you must get an opt-in from the visitors. Whenever anyone would access your website, the opt-in box gets triggered. If the customer clicks on “Allow,” he/she will be added to your subscriber list.

In this way, you can send multiple push notifications which take users straight to the specified URL. 

Advantages Of Website Push Notifications
Since the browser notifications work on websites rather than apps, it broadens your reach to any type device including mobile, desktop, smartwatches, etc.

  • It gives you the strength of instant communication. 
  • It provides assured delivery of the messages as the notifications are sent on the user’s consent. 

Mobile App Notifications
Mobile app notifications are the messages you receive for the application downloaded in your mobile or tablet. It requires the users to opt-in to the notifications. Also, the app developers can send these messages anytime, even when the user isn’t using the app. 

How It Works:
A push message allows you to link to a specific page in your mobile app. Therefore, this method helps direct customers to a specific feature.

Further, by sending mobile push notifications, you can inform the customers that they have in-app messages. It is quite useful for starting a conversation with your prospects when you need to get your message across.

Advantages Of Mobile App Notifications
You can send rich and interactive messages, including videos, GIFs.

  • It assures the instant delivery of messages and provides an edge over SMS marketing.
  • You can effectively reach out to your mobile app users.
  • By tracking the different metrics such as response time, click-through rates, open rates, etc., you get an insight into customer behavior.

A Comparison Between Web Push And Mobile App Notification
Here are a few points of differences between the in-app and website push notifications-

Onsite vs Offsite Engagement
Push notifications serve the function of re-engaging the website visitors, whereas mobile app messages engage the users when they are active within the app. This implies that the two channels occupy different positions in your marketing strategy. 

Web Push Notifications Are More Compatible
Mobile push messages and notifications are restricted to mobiles only. On the other hand, web push is seamlessly compatible to deliver your content across diverse platforms and devices. Therefore, it is super easy to send alerts on mobiles as well as desktops even if the user is busy viewing some other website.

Website Notifications Don’t Require Any Installations
Mobile apps consume a huge amount of storage space. Moreover, you require data to keep them functioning. But, websites don’t need any installations. You just need to give your consent with a few clicks to receive messages.

Mobile Apps Need To Be Updated
Website is more dynamic than a mobile app in terms of flexibility to update the content. You need to upgrade the mobile app constantly, whereas it isn’t required in mobile websites. 

Conclusion

Nowadays, web push is the most preferred marketing tool and offers significant benefits. Here, we have covered some of the points of comparison between the mobile app and website push notifications. Depending upon your requirements, you can leverage any type of these notifications to bolster your marketing strategy. 

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