How olfactory marketing can improve companies’ sales through odotypes

How olfactory marketing can improve companies' sales through odotypes

Scent marketing, a discipline increasingly used by companies, offers a powerful tool to increase sales: odotypes. These are specific fragrances created to generate emotional and memorable associations in the minds of consumers.  By strategically incorporating these scents into physical retail spaces, companies can influence customer behavior and make them feel more connected to the brand. … Read more