Technology

10 Marketing Ideas for your own website

Digital marketing is a key factor in the success of any business. Digital marketing has evolved and grown so much that some companies have even created a digital marketing department in there marketing department. Web positioning is one of the key elements of digital marketing strategies, that is, strategies to place a professional website among the best search engine results. To do this, it is essential to know the tools for positioning your page and how they function.

SEO and SEM

SEO or search engine optimization can be defined as the process of obtaining natural traffic, thanks to the “free” search results on the search engines, while SEM or search engine marketing is the strategy of getting traffic through the search engine for a fee, mainly through advertising. However, these are concepts that go together, and it is common to use both strategies simultaneously. If you are interested in this world of online marketing, here are some marketing ideas that you should consider if you are looking for the top position among the search engines.

 

Create a blog optimized for Google SEO

 

A blog is a perfect way to promote your brand to your target audience.

By adding a blog to your website, you can promote your brand and position yourself as an expert in your industry, but you need to also improve your SEO.

And yes! SEO still reigns supreme when it comes to marketing for website. It’s about optimizing the position of your website on Google through SEO writing so that web users can easily find your articles on search engines.

Combine your content marketing strategy with a well-thought-out SEO strategy and get ready to multiply your traffic in 2019.

You can kill two birds with one stone if you setup your blog at hPage.com using their free website builder. You get a blog as an add-on to your website and it’s already perfectly optimized for Search engines.

 

  • Create video content on YouTube

 

Speaking of content creation…Did you know that a video is 53 times more likely to appear on the first page of a Google search result than a traditional text page?

That’s not all: 64% of consumers say that the presence of a video makes them more likely to make a purchase from a brand.

A video can help you promote your products, show their features and performance, or explain how they work. You could also use video content to answer questions commonly asked by your users or simply to complement your blog posts and social media posts. In short, It’s an excellent marketing idea!

To get started, find out everything you need to know to create your video marketing strategy and video referencing (to get the most out of the organic traffic).

If you do not have the time to create your own video marketing strategy, you can outsource it to video content creation services and let them get the job done for you.

 

  • Use Google Shopping

 

What if you were told that it is now possible to improve your Google position and optimize your conversions in one common effort? If you have an online store and do not use Google Shopping yet, then this marketing idea is for you!

This is a Google Ads feature that allows you to promote your e-commerce products on consumer search results. These special ads are different from other Google Ad campaigns by their format, since they offer more information to users:

Vital Information such as:

  • The product name and a short description
  • A picture of the product
  • The price
  • The name of the advertiser
  • Google reviews of consumers
  • Delivery information etc.

The advantage of this marketing strategy for your website is not only in the amount of traffic it brings to your online store, but also its quality. In fact, consumers who want to find out about your product in order to make a purchase are the most likely to click on your ad!

 

  • Get started in email marketing

 

In 2019, why not try email marketing? According to a study by McKinsey, this idea of marketing could be 40 times more effective than social networks to attract customers to your website. But what exactly is this?

It’s simple: it’s about collecting the email addresses of your current customers as well as those of your prospects in order to regularly send them announcements and special offers, or even remarketing campaigns.

This marketing idea allows you to build customer loyalty and to generate interest in your products from your prospects. But most importantly, this is a very effective way to generate more sales.

 

  • Offer a training or Setup a webinar

 

If email marketing is a more intimate way to get in touch with your target audience (in their inbox!), then this next marketing idea is even more effective.

Such an event allows you to demonstrate your expertise, share your knowledge and establish your credibility in your industry. You can also take the opportunity to learn more about your customers’ needs in order to improve your range of products and services, or to collect leads!

The advantage of this marketing idea is that you can easily adapt it to your resources. For example, if you organize a live webinar or conference then reuse those videos on your blog.

This may not be suitable for everyone, but if you think you can take advantage of it in your industry, you will not regret it!

 

  • Organize contests

 

Another good marketing idea is to organize a contest! After all, it’s a fun way to gather leads and generate engagement while promoting your products.

You can do this on your social media page and drive them later to your website.

What are you waiting for? Get creative and have fun designing competitions that will bring you tons of engagement: the possibilities are endless!

 

  • Link building

 

Link building is a technique of creating external links for your domain to build web authority and improve search engine placement. You must link your website to other pages that, if possible, have a similar theme to yours.

You can create a website and link your other websites to it.

 

  • Launch an advertising campaign on social media

 

Another marketing idea that will help you increase your visibility and boost your sales this year is to get into social media advertising.

More accessible than traditional advertising mediums and very easy to monitor progress, this type of advertising is perfect for a low budget company. Plus, all the targeting options available on Facebook and Instagram make it a must-have for web marketing in 2019!

If you have not ventured into the world of social media advertising yet, you may find this idea of marketing overwhelming. But do not panic! It’s a lot easier than you might think.

 

  • Use influencers

 

Yes, influencers! These well-known personalities followed by large communities of individuals on social networks are redefining the world of web marketing today.

Today, several brands use the influence of influencers to increase their own visibility and boost sales on their website.

 

  • Collaborate with other brands on a cross-promotion strategy

 

Influencers are not the only ones who can bring you more visibility, commitment and sales in 2019…you can also use other brands in your industry!

This marketing idea is to get in touch with companies whose target audience is same as yours (but not your direct competitors) and offer them cross-promotion collaboration.

This promotion can take the form of Facebook posts, Instagram stories, guest-blogging, etc. Thus, you offer each other more visibility to your common audience. For example, if you offer Yoga classes, you could cooperate with a local health food store or an online sportswear store to increase your attendance on the website simultaneously. This way, everyone wins!

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