Digital marketing is an ever-changing domain where the things that worked for you last year might not work this year. There are new trends and strategies in SEO, social media, PPC and content marketing which are evolving with each passing day. Let’s have a look at the 5 digital marketing trends that you should not ignore this year!
- SEO A/B Split Testing:
Search engine optimization A/B split testing helps you to take a targeted approach by allowing you to isolate the variables that are increasing traffic. Pages with untapped SEO potential can be improved to increase clicks and traffic. Untapped SEO pages are those which have a high-impression count but low click-through rate. SEO A/B split testing gives you a detailed insight into the variables that help in increasing the number of clicks and traffic as well.
Chatbots
Chatbots are an extremely important part of digital marketing strategies this year. Chatbots are AI-based technology that uses live chatting services with customers or website visitors. Customers like to interact with chatbots because they are responsive, they give immediate replies and they remember your entire buying history. There are a lot of BPM Software as well including chatbots for automation and ease to the customers. Chatbots meet customers’ expectations and increase efficiency by automating repetitive tasks that are manually pretty time-consuming.
- Video Marketing
Video marketing is reaching for the skies. With 70% of consumers admitting that they have shared a brand’s content, videos are surely a hit among the customers! A powerful video with a good message is accepted by the audience with open arms. And videos are not just for YouTube. You can upload a video on various social media platforms like Facebook, Instagram, and LinkedIn. Coming to the technical side of making videos, there are a lot of free video editing softwares. These days, live videos are gaining popularity as a lot of businesses have started using it for interviews, product demos and behind-the-scenes of various business events.
- Influencer Marketing:
Influencer marketing is the latest addition to digital marketing trends this year. It is basically word-of-the-mouth marketing. Using influencer marketing is a very effective promotion technique that works to attract customers of various domains. Influencers can be anyone; be it blogger, Instagrammer or Youtuber! They can even be well-known celebrities who can help spread the word about your product or service through their social media channels.
- Social Messaging Apps
Social messaging apps like WhatsApp and Facebook Messenger have more users than Facebook and YouTube combined. Almost every other brand is now inclined towards interacting with its customers through these social media apps. Having a business account lets them talk to their customers directly with the help of social messaging apps. Since people are spending most of their time messaging with each other, you should also market your company’s services where your potential customers are. Social messaging apps are useful in sending direct messages to the customers with personalization which in turn adds value to the users’ experience.
This year, we will see a lot of changes in the techniques and strategies of digital marketing. From automation to customization, the space of digital marketing will see dramatic changes. But the most important thing is to adopt these changes and grow as a business with the best digital marketing practices.