How olfactory marketing can improve companies’ sales through odotypes

How olfactory marketing can improve companies' sales through odotypes

Scent marketing, a discipline increasingly used by companies, offers a powerful tool to increase sales: odotypes. These are specific fragrances created to generate emotional and memorable associations in the minds of consumers.  By strategically incorporating these scents into physical retail spaces, companies can influence customer behavior and make them feel more connected to the brand. … Read more

3 Tips For Staying Safe When Using Mobile Bank Apps

3 Tips For Staying Safe When Using Mobile Bank Apps

As more and more people turn to mobile banking apps because it offers them the convenience of managing their finances on the go, they should know the risks of using a new banking app. While mobile banking offers excellent benefits, such as 24/7 access to your account and easy money transfers, it may open up … Read more

The Fundamentals of Trailer Interchange Insurance

Interchange Insurance

Insurance plays a critical role in any business. It helps to offset damages in case of the occurrence of a risk. Trailer interchange insurance is commercial auto insurance that protects the cargo and equipment of a rented or leased trailer for business purposes. This type of insurance is commonly used by trucking companies, moving companies, … Read more