Campaign Magazine
Thursday, October 2, 2008
Weetos - Mission impossible - Campaign Magazine 25th April 2008
The lowdown
Weetos has ditched Professor Weeto and is introducing a new animated Weeto hoop character in its latest TV campaign from WCRS. The ad features a small boy pouring a bowl of Weetos. When one of the cereal pieces doesn't make it into the bowl, it suddenly comes to life and makes a daring sprint towards the bowl, swinging through a toast rack and scaling a bowl of fruit on the way, before finally making it back on to the child's spoon in the nick of time.
As the Weeto character traverses this obstacle course, a voiceover explains: "Only big, hunky and chocolatey wholegrain hoops make it into a packet of Weetos." The TV campaign is supported by an online game in which the user guides the Weeto hoop through a similar assault course.
Shoot Magazine/Online
Thursday, October 2, 2008
SHOOT 2008 New Directors Web Reel
On May 28 at the DGA Theater in New York City, SHOOT debuted its 6th Annual New Directors Showcase reel. The reel reflects the work and inventive talent of 30 directors—23 individual directors, a three-person team and six directorial duos. Helping to fashion the 2008 New Directors Showcase lineup were entries from SHOOT’s 2008 New Directors Search, choice work from SHOOT’s ongoing "The Best Work You May Never See" gallery and feedback from advertising agency creatives and producers.
Here’s a look at this year’s field of talent... including a brief Q & A with each director:
www.shootonline.com/go/newdirectors2008/sumoscience
Digital Arts
Wednesday, September 24, 2008
Aardman creates action-packed Weetos spot!
Friday 02 May 2008 - 10:29
Aardman Animation directing duo Sumo Science (aka Ed Patterson and Will Studd) have created a Mission Impossible style action adventure in the latest Weetos commercial for Producer Sally Lipsius at WCRS.
The breakfast table becomes an assault course of challenges for our fearless Weeto hoop. He flexes his cereal muscles and nothing will stop him in his quest to reach the bowl. A butter knife is a springboard helping him on his way, he agilely swings across the toast rack monkey bars and a fruit bowl becomes a scramble net with a banana slide!
The commercial uses a combination of stop frame animation, computer animation and compositing to bring together the journey from pack to mouth. It was shot, animated and composited by Will Studd and Ed Patterson with John Woolley producing.
Rushes’ Colourist Adrian Seery graded the commercial with final finishing by VFX Artist Adam Watson in Flame.